Changing the Business Landscape
For Luke Lazarus, his one concern these days is to help change business startup through positive growth from within. He brings this about thru various ways over the time he spends with startups understanding their goals, mission, and story. According to Luke Lazarus, these three are key to any firm foundation for success as a business startup.
He will use various approaches such as role-playing, where team members will play out a scenario where they could meet a Venture capitalist and pitch to them or address their business story points as a test of its ability to move a consumer toward the values they represent.
Sharing Values with Consumers
Making an emotional impact on the consumer may not be something that is talked about in advertising, but it is the very essentials of how advertising works when played out to a customer.
Take, for example, the famous Apple® Ad that didn’t talk about computers but how people can make a change in life, but it takes courage to do so and go beyond the people who say it isn’t possible. In other words, the only way to make an emotional connection with individual consumers is to get to a level where both the business and the consumer share similar values.
Creating Emotional Synergy with Consumers
A synergy is created between the brand and the consumer at that point. The product is a way of representing the values of the brand, and without living costs, the goods and services being rendered have a less likely chance of getting across to the consumer. Read more: Luke Lazarus Consulting | INC and Luke Lazarus | F6S
Luke Lazarus pushes the startups to make these connections of the startup’s values that can move the Venture Capitalist as well as the consumer since they are the same values that move both to an emotional connection.
Creating an emotional synergy with the consumer is not a gimmick to win the consumer but a real value that sustains the cost and what it stands for seen through its products, mission, and story.
The value must be more profound than a fictional story, and it must be completed to the point that it affects all the brand or startup that seeks to accomplish. It is the difference between knowing you have the potential to do something and knowing you are already the best at something.
List of Methods Luke Lazarus has Used in his Seminars
Below is a list of many of hte methods Luke Lazarus uses to help startup businesses get to the foundation of their success. He works to clarify three essential roots of success: the mission statement, story points, and Venture Capitalist Pitch. Other methods are used to build on the three primary focuses.
- Strong Story thru emotional impacting story points
- Strong Mission statement
- Venture Capitalist Pitch
- Strong Business Plans
- Venture Capitalist Presentations
- Market Research
- Plans for Market Engagement
- Projecting Sales
- Improving Operations
Finding Business Success
After Luke Lazarus launched his consultancy in 2013, he has spent thousands of hours with startups helping them to make adjustments that have proven to be positive and allowed them to move forward to the success they dreamed of accomplishing.
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