As founder and CEO of Burch Creative Capital, Christopher Burch has an impressive resume. His company’s investment philosophy is a direct reflection of his own visions and values. His entrepreneurial values focus on new market opportunities and applying innovative imagination that creates brands and businesses that have a lasting impact on the lives of first-time consumers’.
Over his 40-year career, he has participated in the triumph of over 50 companies. He worked as both an investor and as an entrepreneur. He’s seen as a leading expert when it comes to connecting innovation to impact. He understands consumer behavior and global sourcing experience, which allows him to effectively build brands that can last for decades.
Over the decades, Burch has founded or co-founded dozens of popular brands. Some of his most notable are the retail brands: C. Wonder and Tory Burch. With such a diverse portfolio, Burch began looking for a new industry to set his entrepreneurial eye upon. In 2012, he decided to enter into the hospitality industry.
Along with James McBride, an hotelier, Burch bought a beach hostel on Sumba, an Indonesian island. After spending $30 million renovating the hotel, they decided to reopen it as a five-star resort. The resort, now called Nihiwatu, had its grand re-opening in 2015. A year later, Travel + Leisure voted Nihiwatu the best hotel in the world.
Shortly after its reopening, Burch sat down for an interview with Business Jet Traveler. In it, he mentioned that he bought the hotel for his children. He wanted to be a part of something that could easily be preserved for future generations. He also wanted to give something back to the community.
The beauty and surreal elegance of the environment are enhanced, not cheapened, by the hotel. Rather than dominate the environment, the architecture embraces its surrounding. There’s a spa underneath a waterfall and greenery all throughout the buildings.
He also wanted the hotel to be a place where people were surprised at how luxurious it really is. He admitted that the project turned into something much more than he expected. The high-quality hotel even has a butler for every room. Producing something so magnificent left Burch in a haze. He talked about how rare it is for a project to become more than expected. Usually, things don’t live up to the hype of advertisings.