Over the years, there have been significant advancements in both the technology and fashion sectors. Both industries have virtually complemented each other in these developments. Their fascinating journey has proven that the two industry are intertwined. Christopher Burch says, “Over time, fashion becomes fashionable, and fashion becomes technologically fashionable.” Taking a glimpse into the past and the present gives an insight into what the future holds for the two industries.
In the 70’s, the boom box took music to another level. This was due to the gadget’s ability to carry favorite tracks around. The device was later incorporated into movie story lines, adding to the popularity of owning one. The 90’s brought about a more customized music experience with the invention of the Walkman. A decade later, the iPod made this experience better and smaller. This proves the connection between what people consider popular and the growth of technology.
Currently, there is the synthesis of fashion and technology. Fashion designers have embarked on designs that deliver; a possibility they see in the use of technology. Anouk Wipprechet, a Dutch fashion designer, says that technology is a playground and a place of experiment, as you dig deeper you are awarded endless possibilities. Anouk is known for designing a drink-making dress, the self-painting dress as well as the Dare droids and the Pseudomorphs.
Looking at the future, Chris Burch looks at the way technology will be used in fashion to protect us. Anna Haupt and Terese Alstin created a protective system for cyclists to be worn around the neck. The system has airbags that pop out of the neckwear to protect cyclists’ heads from impact. It also provides better vision when it has not been opened. Elsewhere, Ashwin Rajan and Kevin Cannon designed the Frontline Gloves for firefighters. These gloves help firefighters to communicate through simple hand gestures when on a mission.
Christopher Burch is a remarkable entrepreneur. He is the founder and CEO of Burch Creative Capital. He is also an active investor in a wide range of businesses. He is also a co- founder of the luxury fashion company Tory Burch. Chris is devoted to the power of branding. He applies his profound sense of marketing and sales to sectors that range from financial services, technology, hospitality as well as consumer products.
Chris has an outstanding portfolio. With over forty years of experience as an entrepreneur and investor, he has actively contributed to the rise of over 50 companies. These are of inclusive of ventures like Cocoon9, Nihiwatu, Poppin, Jawbone, and Voss Water just to name a few.