Desiree Perez Ranks as Top of Her Class of Music Execs

Desiree Perez has ranked amongst some of the top women in the music industry according to Billboard’s 2017 list of Women in Music. The talented businesswoman resides as Chief Operating Officer of Roc Nation, a leader in the music and entertainment space.

Roc Nation was founded by mogul Shawn ‘Jay-Z’ Carter. Desiree Perez has been a long-term acquaintance and adviser to the Grammy winner and eventually stepped on board officially in 2009. Ms. Perez handles publishing and labeling initiatives for Roc Nation. The lady in charge also represents music tours and promotions for the labels’ artists. Certainly, a colossal job that involves vast levels of expertise. The businesswoman is strategic in her negotiations approach.

Desiree Perez, also known as Dez Perez in the industry, identifies opportunities for success and sustainability. She arranged artist Rihanna’s Anti Tour and promotion deal with Samsung, propelling the singer’s career while expanding her audience and brand. Desiree Perez confidently assisted superstar Beyonce Knowles with her Formation Stadium deal. In addition, she played an integral role in Jay-Z’s 4:44 Album promotion deal and tour.

The 4:44 album went platinum before its official launch date due to the magnitude of sales it garnered prior via careful collaborations with Sprint. The album was also Grammy nominated for best song and best album of the year. The 4:44 Album tour experienced record sells-even more so that the artists prior Magna Carter Tour of 2013. Desiree Perez steered a $200 million deal between leader Jay-Z and Roc Nation equity partner Live Nation in April of 2017, securing a long-term touring partnership.

The savvy executive keeps the company in the forefront of all her decisions. She leads fiercely and unapologetically. Roc Nation and accomplished artist Jay-Z cannot go wrong with Desiree Perez as their COO.

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