Desiree Perez is one of the most successful women in the music industry which is a male dominated the industry. The annual industry revenue stands at $17.2 billion dollars. Perez is a producer, entrepreneur and talent manager.
Perez for over two decades now has been the force behind the successes of one iconic celebrated musician Shawn Carter popularly known as Jay-Z. Perez has been helping Jay Z expand his business interests in the industry. Jay-Z business falls under Carters Empire and has investments in talent development, music production, and event management.
Perez has played a critical role in transforming Jay Z from a rapper to a very successful entrepreneur. She has been involved in all Jay Z business dealings in SC Enterprise and ROC Nation among others. Perez is quite good when it comes to making business deals; she has a certain charisma and power that helps her maneuvers well in large businesses boardrooms and influence investors in the music and entertainment industry. According to insiders, Perez has to be involved in all Jay-Z s critical business decisions and high-level business engagements.
Some of the major business dealings that Perez has been involved in include the 150 million dollar deal entered between Roc Nation and Live Nation. The deal was a ten-year deal and was entered in 2008. The deal is now set to expire next year, and Perez has been the part of negotiations of renewing the deal. Click Here for more.
Perez is also the person who was behind the 25 million dollar deal between Rihanna and Samsung. The deal was meant to help promote Rihanna’s Anti tour. It was quite a successful collaboration that enhanced Rihanna’s standing to an A-list performer and entertainment superstar. Desiree at Linkedin.
Desire Perez is married to Juan Perez and together have formed a powerful couple in the entertainment industry. Perez is a tough woman who has weathered all storms in the music industry and has remained focused and steadfast in ensuring that she continues creating successful musicians and brands.