Okay! So everyone knows of the original cylinder shaped tube used to moisturize dry, chapped lips, Chapstick. Very clinical look and always containing a list of active ingredients. Traditional and treated as a unisex commodity such as toothpaste and shampoo. Well, sorry to say Chapstick definitely isn’t taking home any trophies for its originality, especially since EOS Lip Balm has been born!
EOS was founded and is currently managed by Sanjiv Mehra and his partner Jonathan Teller. Congratulations Mehra and Teller! EOS IS WINNING! Surprisingly, it wasn’t easy getting this amazing product on the shelves. According to a Fast Company article, the milestone was trying to get business owners to believe that the consumers are ready and willing to step out of the comfort zone and untraditionally buy this product. The male business owners most certainly didnt understand the concept of the egg shaped lip balm, its colors, smells, flavors, and that was ok because EOS was created with the women and her beauty regimen in mind! Mehra and Teller finally came across an owner of a Walgreens, who happened to be a woman and absolutely loved the product and cleared some shelf space. Now, $3 EOS lip balm is the second best lip balm, next to Burt’s Bees, selling over 1 million naturally and organic made units in a week! It is projected to increase to $2 billion by 2020! EOS is an exciting and fun product to use, especially for the stylish women between 25 and 45 years of age. To be this successful, EOS used many different advertising techniques to get their products in front of potential buyers. Magazine Ads, Commercials, Facebook and other Social Network, even having the celebrities, Miley Cyrus promote EOS in their music videos. Popular celebrities such as Kim Kardashian and Christina Aguilera have been seen whipping EOS lip balm out of their purses.
EOS has already manufactured shaving creams and hand lotions. They have also collaborated with KEDs to create a shoe that comes with the matching lip balm. This is just the beginning; stay tuned for more EOS products and even more importantly the upcoming lip balm flavors, Ladies!