Forming a company in Brazil in the 1950s, and then watching it flourish into a major international company in 2015, does not happen overnight. Brazil was not a major industrial country in the 20th century; it was an agricultural country. In fact, Brazil did not have a channel on TV until September of 1950. Flavio Maluf began Eucatex in 1951 and succeeded in bringing it to a worldwide exporting company in 60 years.
Flavio had a dream of a furniture and panel store, and he had already established a company in 1923 called Americana Sawmill Americana. He used the experience he gained from that company as the foundation for Eucatex, which he founded in 1951.
Flavio was young then, and he began Eucatex in one warehouse where he originally manufactured Eucalyptus panels. Eucatex was the first company that began to consider the environment in Brazil along with acoustic comfort by making use of Eucalyptus as the raw material. Flavio participated in creating a sustainable environment and he grew forests of Eucalyptus trees to manufacture because they grew naturally in Brazil, but it wasn’t widely manufactured until now.
Production Accelerating in Eucatex
By 1965, production capacity was 100 tons per day, and Eucatex had begun to ship panels and ceiling tiles to Europe. In the following years, Eucatex opened offices in Germany, the United Kingdom, Germany, America and Mexico. The company was rapidly expanding as Brazil was catching up with the industrial countries in manufacturing. The Maluf Family was incredibly successful as they stretched their customer base into foreign companies.
Eucatex was expanding both in the products that were manufactured and the countries they were reaching, and by 1990, Eucatex had five plants in and around Sao Paulo, and they had added paint to their list of products. The production of paint catapulted the company with incredible sales, and Eucatex was exporting products to more than 50 countries. The company was now recognized as a major international manufacturing company, and their production areas were divided into four categories: Forestry, Wood, Metallic, and Minerals.
Recent Years at Eucatex
Eucatex did not stop or even slow down, and in 1994, a laboratory was built in Sao Paulo that developed a complete line of paints and varnishes. The paint accelerated sales worldwide, and by the time their 60th anniversary was celebrated in 2011, Eucatex was using Eucalyptus for laminate floors, wall partitions, doors, MDP and MDF panels and hardboards in addition to the new line of high-quality paints and varnishes. At the celebration, they had 2,200 employees on record and were exporting to 37 countries. Flavio Maluf had come a long way from one warehouse in 1951, and now his son Paulo has taken over as CEO. The dream had come about.