Something that Dr. Mark McKenna figured out while earning his medical degree was that being a doctor wouldn’t be a lucrative career. So, when he graduated from Tulane Medical School in 1999, he decided to start a real estate firm. This company was located in New Orleans and he bought properties across this city. However, he lost millions in 2005 when Hurricane Katrina struck that city. He started to rebuild his company but ended up shutting this business down.
After this, Dr. Mark McKenna moved to Atlanta. He started a new business called ShapeMed with eventually had a number of locations. Each office offered cosmetic services like laser hair removal, Botox injections, and helping people eat better and lose weight. He sold this company to Lifetime Fitness in 2015 and joined this company. He left a year later, though, when this company that had been publicly traded was bought by a private equity firm and taken private.
Continuing to be an entrepreneur, Dr. Mark McKenna is now introducing a new concept and business called OVME. It opened its door in March 2018 in Atlanta. It offers a luxury experience to its patients and is located in a high-end neighborhood, Buckhead. He said his office offers minimally invasive procedures using state-of-the-art technology. These procedures include Botox and Dysport injections, dermal fillers, testosterone replacement therapy, hair loss services, and Vivace microneedling among other procedures.
Dr. Mark McKenna wants to make OVME a national brand. He says his industry is very fragmented and there is no business even remotely approaching being across the nation. He says he wants to make OVME a business where the user experience is the difference maker and where people don’t feel like they are going to some doctors office. He said OVME emails a form to patients they complete before they come in so that the patient coordinator is fully up to speed before they come in.
Another big difference with OVME, he says, is that it has a mobile app. Dr. Mark McKenna says this app will enable his company to provide house calls to customers and will also enable virtual consulting.