Lori Senecal: A Global Revolutionist Leader

In her position as a Co-Global Chief Executive Officer, Lori Senecal manages CP+B’s global growth and development, the organization of the company’s ten international offices and directs the firm’s continued global advancement. Since she the corporation in 2015, Senecal has made a humongous impact on both the culture and the business of CP+B, creating a genuinely modern global firm that is innovative, supple and cooperative, providing reliability internationally with robust local market style.

The leadership of Lori Senecal and her firm focus on potential has driven the company’s growth and development across geographies and disciplines. Recently she made Advertising Age to name CP+B amongst the “Creativity Innovators of the Year, ” and they also recognized Lori among the only four “Agency Executives to Watch” in 2017.

Recently, CP+B received substantial business including Hershey, Infiniti, Pay Pal accounts, and the sought-after American Airlines. CP + B Company received recognition at The Cannes Lions Festival with the “Titanium Grand Prix” for its contribution on Dominos. The prize given was for innovative ideas that fuel business operations in new ways, and it was the highest. The corporation continues to develop bold firsts and acquire high-end results for customers by utilizing a modern and expansive toolbox that exploits proficiency in design, manufacturing, and technology.

Before joining CP + B, Lori worked as the CEO and Global Chairman of KBS. During her tenure, KBS developed from a domestic company of 250 people to more than 900 people globally and earned recognition by the Crain’s as one of the “Best Places to Work in NYC,” and on the list of AdAge in “Standout Agencies” for three successive years. She assisted KBS to steer in its next phase of existence, and she opened offices in London, Montreal, Shanghai, and Toronto through a set of MDC mergers and acquisitions.

Previously, Senecal served as the President of McCann Erickson New York office and earlier, as McCann Worldgroup’s Global Senior Innovation Officer. Lori was recognized in 2014 amongst the AdAge’s “Women to Watch,” and got honored in 2013 with a Quantum Leap award at the AWNY Game Changer Awards for innovation and leadership. Lori Senecal is also a member of Council Board of Directors for Ad. You can follow her on Twitter

See more: http://www.adweek.com/tag/Lori-Senecal/

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