Nowadays, online marketing has become the in thing in the business world. Many corporate and business entities have taken up great investment to ensure that they execute this form of business advertising. Online marketing is very essential today since the world has become a global village owing this to the internet. Therefore, is has become necessary for startup companies and ongoing businesses to package their business models, ideas and products online for efficient access by their customers and online shoppers.
The need for online marketing services has led to the development of Digital Marketing Agencies customized to deal with such marketing for businesses. One such agency is the White Shark Media founded in 2011.It has grown into one of the fastest agencies in North America and among the twenty-nine Google AdWords premier Small and Medium Business partners in the United States. The agency has been successful in keeping track of client’s effort in marketing through; competitive intelligence, keyword-level call tracking, proprietary reporting software and Google Analytics integration.
For a company to achieve success in online marketing, it ought to have well-crafted SEO keywords for Search Engine Optimization strategy. SEO keywords are the phrases that aid people to access an entity’s site through the search engine. They are useful to dictate the content of a business website, target the desired group of people and classify the business. Developing good SEO keywords ensures that one’s site is ranks above that of the rival entity thus creating a competitive edge.
Therefore, it is necessary to know how to target keywords perfectly for better results. It is important not to stuff the keyword with information to ensure reliable and accurate search result. To avoid stuffing practices, one should ensure to optimize for the users rather than for search engines. Hence focusing on the audience the business is trying to attract using the keyword targeted on the site.
Targeting SEO keywords should first be done by keyword research in the right manner. It is important to derive the search intent of the keywords. Online tools such as WordStream, find new search words and arrange them in order of popularity and are very useful in finding all the keywords relevant for the purpose of the site. This enables the owner of the site to know what it is capable of solving.
Secondly, listing all the keywords and grouping them into categories should follow. These categories should be named after the search intent. Consequently, each keyword category should match with each page in the site. Thirdly, the keywords should be turned into real titles and headlines by highlighting the intent being solved along with the SEO keyword in the headline and title.
Finally, one should include different variants of the search term and the synonyms. This is because the search engine will understand variations when the intent remains unchanged.
Source: White Shark Media Blog