Competing with major corporations is challenging for small businesses that cannot afford to advertise as often, however, White Shark Media makes it easy for small business owners to have the effective pay-per-click (PPC) campaigns that get their company noticed. As a Google AdWords Premier SMB Partner, White Shark Media’s clients receive PPC campaigns created with strategies designed to increase conversions.
Since more than half of White Shark Media’s clients are small businesses, they are attuned to the needs of the small business owner, offering the same level of personalized service that their small business clients provide to their customers. Typically, small businesses don’t have a dedicated PPC management department, however, White Shark Media gives each client their SEM strategist’s direct line, so small business owners can stay as involved in their PPC campaign the same as they would if it was managed in-house.
Experts in local business PPC campaigns, White Shark Media tracks phone calls and contact form submissions, since these methods are how consumers generally contact local businesses. Using geo-targeting, local keyword optimization and other strategies, including click-to-call extensions on Google Mobile ads, the PPC management company ensures local businesses see the largest return on their SEM investment.
As PPC campaigns are often a significant portion of a small or mid-size business’ advertising budget, White Shark Media offers a free live evaluation by an SEM expert. Using conference software, business owners will follow along as the expert discusses their current PPC campaign and points out what White Shark Media would do differently. There is no obligation to hire White Shark Media; nevertheless, they do inform business owners what it would cost to have them optimize their campaign each month, with no contract required.