The best way to build a successful business is from the bottom up; if you build a firm foundation, you will have a stable business. Ryan Emmons, the founder and CEO of Waiakea Hawaiian Volcanic Water did just that when he established Waiakea Water at age 22. He entered the bottled water industry with no experience, but, now at 28, he is the owner of one of the world’s most popular ph water companies.
Most bottled water companies are run by those in the Boomer generation, so Ryan, a millennial, has made his decisions and built the Hawaii volcanic water business with his own intuition and perseverance. Not surprisingly, millennials are Waiakea Water main customers, and the slogan: “drink healthy, drink sustainably, and drink ethically” is his foundation and shared with millennials.
Waiakea Water is a refreshing, natural ph-balanced water from a volcanic spring in Hawaii. Waiakea never processes the Hawaii volcanic water, so it has many volcanic water benefits. It is highly alkaline and packed with trace minerals that come from the water flowing over for 14,000 feet inside the volcano.
Ryan Emmons found this natural spring when his family vacationed near there. Ryan leased the volcanic springs for 99 years because he knew then that he wanted pure, high-quality, mineral-infused water for his company. Waiakea’s Hawaii volcanic water is also rich in electrolytes.
During his first year of sales, Ryan sold 2,304 cases, and in 2016, the number of cases rose to 122,400 cases, and, today, the company is valued at over $10 million. Waiakea uses sustainable/recyclable plastic, and in 2018, the company began using a highly-advanced plastic that will completely disintegrate in less than 15 years! The old biodegradable plastic never completely dissolves, so it is harming the planet. Internationally, this new plastic will make a tremendous difference.
The last phrase of the slogan is “drink ethically,” and Ryan “Gives Back” to communities in need of fresh water. Together with Pumpaid, Waiakea has donated over 600 million liters of water to rural communities in Africa, and as Waiakea Hawaii volcanic water becomes more successful, Ryan donates more.